Keyword Research

Keyword Research is very important and can literally make or break your SEO campaign. Most popular mistake people make is to select one word or two word keywords to rank on. The whole idea of keyword research is to select realistic keywords which can bring in significant amount of traffic. We do deep research on various search engines what keywords they are using while searching your services/products.

Meta Tag Optimization

Meta tag plays a very important role in SEO. Based on the keywords in this Meta tag search engines list the site relevant to a search made in their engines. It is one of the important aspects of getting rankings in search engines. We choose each section of Meta tags carefully after getting all research done by our SEO experts.

Robots.txt Optimization

This file allows you to hide files or directories that you don’t wish the search engine spiders to find. You can let us know which files or folders you do not want spiders to crawl they will be disallowed.

W3c Validation

The Markup Validation Service by the World Wide Web Consortium (W3C) allows Internet users to check HTML documents for conformance to HTML or XHTML and is also a quick method to check for errors in code. We validate your sites as per W3C guidelines.

Working on HTML Source Code

Apart from Title Tag, there are other sections on your web page which can be optimized. These include Meta Description tag, Image Alt tag, and Adding Header tag for important information on your web page. Sometimes we take out javascript and making them external to increase Text to HTML ratio.

Image & Hyperlink Optimization

We incorporate keywords in Alt text of image tags and title attribute of hyperlinks. This helps to a certain extent in search engine rankings.

Header Tag Optimization

We incorporate keywords in Heading Tags (h1 to h6). Search engines do consider this tag while ranking a site.

Local Search Engine Submission

We submit your site to various local search engines. This helps to improve your local visibility over the net and get some local traffic as well.

Customer Review Submission

Most of the consumers check out online business reviews before making a purchase or signing up for a service. We submit reviews about your site or business to these local search engines so that you remain one step ahead of your competitors.

hCard Integration

hCard is a simple, open, distributed format for representing people, companies, organizations, and places. hCard is one of several open microformat standards suitable for embedding in your website. We create an hCard markup that is supported by local search engines and add it to your contact page.

Updating Pages for Local Search

We update pages for local search by adding your local contact address and telephone number in tag. This helps to optimize a site well in local searches.

Social Bookmarking

Social bookmarking is very popular these days as people prefer to keep their list of favorite websites online and also share it with others. These bookmarks also serve as back links to your website. Sites like Stumble Upon and del.icio.us can send significant traffic. And search engines are using social bookmarks as part of their ranking algorithm. We submit your site many popular social bookmarking sites. This helps your overall SEO strategy and adds to visibility of your website.

Video Submission

Google also displays videos in its organic listings. We create and optimize video presentation of your business and submit it to various video sharing sites like YouTube, MySpace, Google Video, Metacafe and DailyMotion etc.

Manual Link Requests to Related Sites

We research a number of related sites, place their details on your links pages, and send link requests to them for link exchange. This is all done manually.

One Way Links from Directory Submissions

we submit your site to free search engines and directories and get one way links from these sites. This helps to improve link popularity of the site. This is also done manually.